Ep 027: Confessions of a Misfit Entrepreneur

If you’ve ever felt like you just don’t fit the mould of entrepreneur or business owner, this episode will encourage you to be a misfit! We’re told we ‘should’ have lots of things – invariably including a six-figure launch, perfectly blow dried hair and a sales funnel – but the reality is very different for the vast majority of us. …

better content

Ep 026: A strategy for better content – look in the background

If you’re putting out posts and content on your website and social media channels but it feels like you’re talking to yourself, then this episode will help. In this episode, I’m sharing with you a strategy that good journalists and feature writers use – it’s to look at what’s happening in the background to find the colour and depth of …

Ep 25 Tash Corbin

Ep 025: Starting business on a low to no budget

When you’re starting business or in the early stages, it’s easy to blow your dough on a bunch of products and services you don’t need, including technology and coaching. Business coach and mentor Tash Corbin is super, super passionate about seeing the end of what she calls the ‘pink ghetto’ – women not making money in their business – and …

Jules Ingall

Ep 024: From WAG to business woman

Jules Ingall is the wife of retired V8 Supercar racing driver Russell Ingall and for more than 20 years, she played a support role to her professional athlete husband. Now though, she is establishing herself as a travel destination photographer, which sprang from her efforts to post positive and beautiful images on social media to counteract the negativity she was …

Ep 023: Having a clear direction

Sonya Lovell helps solopreneurs and small biz owners achieve their goals and stay on track, but it took a bit of a life shakeup to get her own business on track and find her ideal path herself. As an online business manager, Sonya is like a virtual general manager or COO and she helps her clients manage the people, processes, systems …

Ep 022: Use storytelling to connect with people

Human beings have been using storytelling as a way of connecting with each other ever since we lived in caves. It’s how we find like-minded souls, connect with people we love, and how we make sense of the world around us. Storytelling is the whole reason the media exists! Sharing stories on your website or blog, social media channels, in …

Ep 021: Making products and a profit

Many, many SHEs start off in business at the kitchen bench or a home work space making products to sell. These ‘hand-maidens’ use their artistic talent and put their heart and soul into making products that are both beautiful and boutique but they will often doubt what they do is a ‘real’ business and will struggle with their pricing, undervaluing themselves …

Ep 020: Choosing an idea and making it work

Coming up with ideas for your business is sometimes too easy – there’s always a new idea and never enough time to action them all. And that’s the problem – no action! Choosing the right idea though, coming up with the steps to make it work and then following it through is where you can grow your business and success. …

Ep 019: Growing an online community

Growing an online community is a central business marketing tool these days and an incredibly powerful one if you do it well. Social media and websites give you the opportunity to attract thousands of fans, followers and readers who are potentially interested in what you do and what you can do for them, which creates a pool of potential clients or customers …

Ep 018: Tech tools and software for when you’re starting out

When you’re starting out your #SHE gig, it can be confusing about which tech tools and systems to use to build your online presence. Even after you’ve started, staying on top of tech can be time consuming and confusing because you want to be able to use the best systems without wasting your time and money. I invited Joanna Mitchell …

Ep 017: Fear not! Overcoming fear and negative thoughts

If there’s one thing that comes up again and again for women in business, it’s fear. Fear of failing, of what people think, of stepping up, of losing money – so many different manifestations of fear! If you let it, fear keeps you stuck and unable to move forward with your goals and dreams. It’s the self-sabotaging mindset that you …

Ep 016: How to set goals and achieve them

Knowing how to effectively set goals and the steps to take to achieve them is possibly one of the most powerful things you can learn and apply to your business. Phaffing about (that is, spending your days without a true sense of what you’re doing or why) costs you time and ultimately, money because you’re not actually achieving the next step or working in …