I work with women visionaries, change-makers, leaders, coaches, and health and wellness advocates to amplify and elevate their message and mission with quality content.

I know, without doubt that words hold power.

What we say – what we write – is who we are, what we believe and how we contribute to the world.

Never before has it been more important for women to contribute to the conversation on the issues we face, on the way we live, on the way we love – on our very future.

Women’s voices offer a new perspective, a different approach for leadership.

One that is more inclusive, and less divisive.

One that is more collaborative and less competitive.

Our world needs that balance now more than ever.

People are online, searching for new answers, real connection and a way forward.

It is my deepest joy to help women amplify their voice, to help them contribute to the conversation  – to become visible – so that they may facilitate positive change.


Raising women’s voices with support, strategy, and spirit.

As a career journalist with more than 25 years experience working in Australia’s leading newspapers as a reporter, columnist and chief-of-staff, I’ve written more stories than I’ve had cups of coffee and glasses of wine combined. (That’s a LOT!)

I’ve interviewed all types – from a Prime Minister to musicians, sports stars and through to grieving parents and the homeless.

Each of these people had a story to tell and it was my job to take their story and write it in a way that was true to them, their experience and the essence of their lives and message.

My job was to extract their story and write it, with all the detail and emotions that they didn’t perhaps recognise themselves.

That is what I can do for you too – extract the essence of who you are, what you do and why you do it, so that you can share your message and build an audience for your business.



VISIBLE: content coaching to amplify and elevate


This is my VIP mentoring and writing development service, where I help you amplify your voice and elevate your profile.

Learn more about the VISIBLE VIP coaching



If you’re just starting out or not ready for the full mentoring experience, let’s clear a pathway so you have clarity and feel confident before you hit publish.

Learn more about the workshop



My strategy session with Rachael has really helped me see my website through a pair of fresh (and no B.S) eyes. She got straight to the heart of what was missing, and offered practical suggestions for how to provide targeted content for my ideal client. I came away from our call feeling energised, and ready to implement her suggestions. 

Melissa Jeffcott ~ Life coach, The Other Side of 40



Wow! Rachael is incredible, insightful, clever, inspiring, gutsy, real, driven, and kind.
I feel like I have more direction and focus moving forward. If you are working solo and feeling stuck, not getting anywhere Rachael is the bomb. Super impressed and grateful.

Kylie Lowe ~ founder, Joining Hands



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Whatever stage you’re at – beginning, building or broadcasting your message – I can help you create content that will amplify your voice and elevate your profile.


 Are you ready to amplify & elevate?


I feel like I came across Rachael at the perfect time.  I was looking for direction for my website and my blogging and trying to find a way to relay the information I needed to get out there clearly and to the right people. I came away from our first Skype session with so many ideas and notes, and felt truly inspired by the tips she gave me. I honestly admit to a big ‘A-HA’ moment  in the first five minutes. Covering everything from how to increase my newsletter subscribers, develop my content and raise my profile in order to land guest posts on other websites, Rachael has the answers.  Her follow up email outlining everything we’d spoken about and providing an action plan on what I needed to do is pure inspiration. I can’t wait to work more with Rachael – her  professionalism and knowledge of what really works and no fuss, totally honest attitude are priceless. Tracy Murray 


Rachael really did her homework investigating my business before our strategy call, so we were able to dive into things straight away. It was an action packed hour and I wrote heaps of notes and action items. Rachael has amazing insight and was able to guide me onto a strategy that would support me and my business going forward. The big picture stuff that will take the business up a notch. Marla Bozic ~ Nutrition and Health Coach